Thursday, December 15, 2011

Netflix dwarfs digital movie rental fees

The proliferation of products for streaming video has not driven much uptake of movies for so-known as "iVOD" rental fees, according to a different study. NPD Group discovered that digital stores supplying a la carte pickings including Apple's iTunes, Amazon . com Instant Video and Walmart's Vudu motivated only 5% of streaming-device proprietors to rent movies. Connected Televisions, video games, pills, mobile phones along with other streaming devices are most likely doing nearly all lengthy-form viewing via Netflix along with other subscription VOD options. Additionally they might be skipping over-the-top TV options entirely, leasing game titles on cable VOD. To wit, 56% of iVOD movie tenants will also be Netflix subs and 43% use their pay-TV provider's movie VOD offering. "The is teeing up excellent services for Internet movie rental, however they simply aren't getting observed by many people customers," stated Russ Crupnick, senior Vice president, industry analysis for NPD. The information could also give a sign of in which the development of video streaming on gaming systems is originating from, as Nielsen reported year-over-year increases Wednesday across Xbox 360 360, The new sony Ps 3 and Wii. Microsoft Zune and The new sony Ps Network are two virtual stores that provide iVOD options among other content choices inside their particular console's content environments. Contact Andrew Wallenstein at

No comments:

Post a Comment